We are looking for a dynamic, organized, and execution-focused Branding & Relationship Officer to strengthen our brand presence through effective BTL branding, brand activations, strategic partnerships, sponsorships, and branding operations. The role is responsible for planning, coordinating, and executing branding initiatives across all business units while managing vendors, stakeholders, branding materials, documentation, and reporting.

Qualification and Experience

• Bachelor’s Degree in marketing, Business Administration or a related field.
• Minimum 2–4 years of experience in branding, marketing, BTL execution, brand activation, or partnership management

Job Description

Branding & BTL Activities

• Plan, coordinate, and execute BTL branding activities across all business units and channels.
• Identify branding opportunities and ensure maximum brand visibility through effective branding solutions.
• Coordinate site surveys, branding installations, maintenance, and dismantling with vendors.
• Monitor branding quality and ensure compliance with brand guidelines.
• Support execution of product launches, campaigns, roadshows, exhibitions, and other brand activation activities.

Brand Activations

• Coordinate end-to-end execution of on-ground brand activation campaigns.
• Liaise with internal teams, agencies, and vendors to ensure smooth implementation.
• Monitor activation performance and prepare post-activity reports.
• Ensure timely availability of branding assets and promotional materials.

Brand Partnerships & Strategic Tie-ups

• Identify and explore potential partnership and collaboration opportunities.
• Prepare partnership proposals and presentation materials.
• Conduct meetings and visits with prospective partners.
• Coordinate negotiation, agreement preparation, and partnership execution.
• Maintain strong relationships with corporate partners, institutions, and strategic stakeholders.

Media & Sponsorship Coordination

• Assist in identifying and evaluating sponsorship opportunities aligned with brand objectives.
• Coordinate sponsorship agreements and branding deliverables with media and event partners.
• Ensure proper execution of sponsorship commitments.
• Maintain relationships with media houses, event organizers, and partner organizations.

Branding Material Production

• Collect branding requirements from business units and stakeholders.
• Prepare creative briefs for ATL and BTL branding materials.
• Coordinate with creative, procurement, production, and vendors for timely execution.
• Ensure quality control during production and installation.
• Manage inventory, dispatch, and distribution of branding collateral and promotional materials.

Brand Governance & Audit

• Conduct periodic brand audits of all eSewa branding collateral, including outdoor branding, branch/agent branding, events, POSM, merchandising, and other customer touchpoints.
• Ensure all branding assets comply with the organization's brand guidelines and quality standards.
• Identify inconsistencies, damaged branding materials, or non-compliant executions, and coordinate timely corrective actions.
• Maintain audit reports, recommendations, and compliance records to continuously improve brand visibility and consistency.

Vendor & Stakeholder Management

• Coordinate with branding vendors, printers, fabricators, agencies, and suppliers.
• Obtain quotations, compare proposals, and support vendor selection.
• Monitor vendor performance, timelines, and quality standards.
• Build and maintain effective relationships with internal and external stakeholders.

Documentation & Reporting

• Prepare internal memos, approval notes, purchase requests, and related documentation.
• Maintain organized records of agreements, quotations, invoices, branding assets, and vendor documents.
• Prepare periodic reports on branding activities, activations, partnerships, sponsorships, budgets, and project status.
• Maintain proper documentation for audits and internal compliance.

Required Skills

• Brand Management
• BTL Marketing & Brand Activation
• Vendor & Stakeholder Management
• Partnership & Relationship Management
• Communication & Negotiation
• Planning & Project Coordination
• Attention to Detail & Execution Excellence

Benefits of Working at eSewa

• Stellar opportunity to work with the rising company
• The amazing and passionate young team, beautiful office space
• Trust of biggest FinTech company. 
• One-of-a-kind company culture and growth opportunities to accelerate your career progression.

How to apply?

We are always keen to meet energetic and talented professionals who would like to join our team. Click on the button below and submit your application to apply for the post.

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