The Marketing and Communication Manager will be responsible for developing and executing integrated marketing strategies that enhance brand visibility, engage target audiences, and support business growth.

Qualification and Experience

•    Master’s degree (MBA or equivalent) in Marketing, Communications, or related specialization is preferred.
•    At least 6 years of experience in marketing or services marketing roles, preferably within the FinTech, IT or financial services industry.
•    Proven experience in developing and executing successful marketing campaigns across multiple channels.
 

Job Description

Strategic Responsibilities:

•    Develop and implement integrated marketing plans to support the company’s growth objectives.
•    Collaborate with the leadership team to identify target markets and define key messaging.
•    Plan and manage marketing budgets to ensure effective resource allocation.
•    Oversee brand positioning and ensure consistency across all communication channels.
•    Enhance brand equity by creating impactful campaigns that resonate with target audiences.
•    Develop brand guidelines and ensure adherence to the guidelines.
•    Ensure consistent brand messaging and visual identity across all marketing and communication channels.
•    Manage brand reputation and address any potential brand crises.
•    Identify trends, opportunities and competitive landscape.
•    Analyze data from the market to make informed marketing and communications decisions.
•    Provide insights to the engineering / product and sales teams.
•    Develop concepts and context of the campaigns.
•    Monitor and optimize campaign performance.
•    Oversee the creation and distribution of high-quality, engaging marketing content for various marketing channels.
•    Develop and manage external communication collaterals, including articles, blog posts, press releases and corporate videos
•    Develop and manage internal communication collaterals to align employees with the company’s purpose and brand promise.
•    Plan and execute corporate events and product launches
•    Coordinate sponsorships and partnerships to enhance the company’s visibility.

Operational Responsibilities:

•    Ensure timely execution of marketing activities and plans.
•    Monitor, review, report and improve on the activity / campaign performance 
•    Build and lead a high-performance sales and marketing operations team, fostering a culture of ownership and collaboration.
•    Oversee talent acquisition, training, and retention strategies to ensure a skilled and motivated workforce. 
•    Act as a coach and mentor, providing professional development opportunities and career growth paths.
•    Manage the marketing budget and allocate the budget effectively.
 

Required Skills

•    Creative mindset with strong strategic thinking and leadership skills.
•    Strong understanding of marketing principles, including brand management, content marketing and digital marketing.
•    Excellent written and verbal communication, presentation, and interpersonal skills.
•    Excellent analytical skills and a data-driven mindset.
•    Adaptable and innovative, thriving in dynamic and evolving markets.
•    Ability to work collaboratively with cross functional teams.
 

Benefits of Working at eSewa

•    Stellar opportunity to work with a rising company
•    The amazing and passionate young team, beautiful office space
•    Trust of the biggest FinTech company. 
•    One-of-a-kind company culture and growth opportunities to accelerate your career progression.
 

How to apply?

We are always keen to meet energetic and talented professionals who would like to join our team. Click on the button below and submit your application to apply for the post.

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